![]() ![]() To get started, open up the PageSpeed Insights tool and enter your website URL into the bar:Ĭlick “Analyze” to have Google run a quick test on your site. You need to know exactly what’s causing your slow site speeds before you can make the necessary changes to score 100% on the PageSpeed Insights tool. Most sites run slowly due to large images that take up too much space.īut that’s not always the case for every website. No matter how well your site is doing, there’s a good chance you have serious room for improvement. “No matter what, faster is better and less is more.” One of the concepts that stood out to me the most from the Google report comes from this short yet impactful quote: We are vastly exceeding the recommended weight. Google’s benchmark data shows that the best practice for page size or weight is under 500KB:īut again, most of us are missing the mark here. Simply put, page weight bytes show the total size of a web page measured in bytes. Page size and weight are often measured by page weight bytes. If you aren’t optimizing your images, you could have pages that take up multiple megabytes of space. If you look at any website in the modern era, it’s likely filled to the tipping point with images. The most common causes of slow pages are bulky images and poorly-designed coding. ![]() Getting your speed to under two seconds can increase traffic and revenue. Portent found page speed can increase conversion rates drastically. In another study, BigCommerce found that conversion rates for e-commerce websites average somewhere in the one to two percent range. This means almost all of us are missing the mark when it comes to having a fast-performing website. That means that if your page takes 10 seconds to load, the likelihood of someone leaving your site before it even loads increases by more than 120 percent!īut according to a recent study of more than 5 million sites, the average website takes 10.3 seconds to load fully on desktop and 27.3 seconds to load on mobile. They found that as page load times go up, the chance of someone bouncing from your site increases dramatically: That connection is backed up and supported by Google’s new PageSpeed industry benchmarks. There was even an entire update about it. However, Google says page speed does matter. However, the average load time of a site on the first page is 1.65 seconds, which is decently fast. Surprisingly, they found page speed and ranking don’t seem to be correlated. They wanted to figure out which factors were the most common among sites ranked in the top 10 results. So focusing on page speed is paramount to having a successful company and a website that converts.īacklinko recently conducted a study where they analyzed over eleven million search engine results pages (SERPs) on Google. If your website isn’t on par with the top 10 organic pages, you won’t rank on the first page. Page speed is a critical factor in ranking your website higher on Google’s search engine results. Here’s how to score a perfect 100% on Google’s PageSpeed Insights and why you need to accomplish this feat. Unfortunately, they don’t give you the best instructions on getting your score to 100%. ![]() Thankfully, Google offers the PageSpeed Insights tool to find out what you need to fix. If your site is fast, you have a better chance of ranking on Google over slow sites that drive high bounce rates. The faster your site loads, the lower the bounce rate. You need to fix those issues fast, because Google will ding your website if you don’t. ![]()
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